Digital Marketing Mobile, Alabama
Comprehensive Services For Revenue Growth & Lead Generation
Attractional Marketing Is Your Trusted Digital Marketing Agency For Mobile & Surrounding Areas. We Are the Local Experts.
The economy in Mobile is experiencing strong growth and small businesses are a major reason why. These diverse businesses provide exceptional products and services to the local market. It can be difficult, however, for smaller businesses to effectively compete against larger companies for their share of the local market. The reason is that many smaller businesses still rely on traditional marketing like newspaper ads, billboards, TV, and radio ads. These are expensive, hit-and-miss approaches that offer little benefit to the business. Local digital marketing, on the other hand, benefits Mobile, Alabama businesses in 7 distinct ways.
Elements of Local Digital Marketing
In many ways, local digital marketing mimics traditional marketing techniques. It’s intended to attract the attention of new customers, retain current customers, generate leads and, of course, to make sales. There are several elements of local digital marketing, however, that are very different. For starters, digital marketing is centered on creating useful content intended to educate, entertain, and attract rather than simply trying to sell. Some digital marketing techniques include:
- Designing an Attractive, Useful Website
- Local Search Engine Optimization
- Marketing Campaign Reporting & Analytics
- Online Reputation Monitoring & Management
- Paid Search Creation Management
- Live Chat Services
- Content Production
- Social Media Marketing
- Video Marketing
Benefits of Local Digital Marketing
Competition is fierce for many Mobile, Alabama businesses and as new companies flock to the area, it will only become more competitive. It’s imperative, then, that businesses do everything they can to stand out from the crowd. Companies that choose to take advantage of local digital marketing will realize several benefits.
While a newspaper ad might grab the attention of some of the locals who subscribe to it, others simply won’t see it at all. A similar thing happens with television ads, radio spots, and even billboards. Only a few people actually see it and many of them may not be interested. The majority of people use their smartphone or other connected device to find products and services they need. This is true for residents of the area as well as people who are just passing through. When a local business incorporates digital marketing strategies into their marketing mix, they’re more likely to be seen by every potential customer.
One of the main issues with traditional forms of advertising and marketing is that they’re not targeted. For example, a billboard for a specialty store on the side of the highway is seen by everyone who passes, not just those who have shown an interest in the products sold. Local digital marketing only targets people who are likely to become customers. One of the best examples of this is “near me” searches on Google. When someone is looking for a specific business type, product, or service, Google’s search function automatically shows results for the closest businesses to them. Unless a business is listed locally, no one will ever know they exist.
Higher Quality Leads
Traditional marketing targets a large portion of the population without any real focus. While many people may see or hear the ad, it’s not targeted to the people who are most likely to become actual customers. While leads may be produced, they’re generally low quality. Local digital marketing targets individuals and groups that have either shown interest in a product or service, or who have already become customers. That results in a much higher quality of leads, which in turn leads to more sales and repeat customers.
Builds Strong Relationships
Digital marketing is more than just creating advertisements and trying to make sales. It’s a way for brands to build long-lasting, strong relationships with their customers. Every business, no matter what industry, relies on repeat business, so this is an important point to note. Businesses that offer relevant, useful, and timely information are perceived by their customers to be more caring and helpful. Those things make people want to continue to do business with the company and gives them good reasons to recommend it to others.
Razor thin profit margins are nothing new and small to mid-size businesses feel the pinch even more than their larger counterparts. Paying for advertising that doesn’t get results is a waste of time and money. Small businesses that are already struggling to maintain their budgets simply cannot afford to throw money away. Local digital marketing helps businesses refine their advertising so that they’re only paying for ads that are likely to produce results.
Most traditional marketing takes weeks, or even months to fully roll out. For example, taking out an advertisement in the local newspaper requires at least a week for the ad to be created, reviewed, approved, and finally published. Then, it’s only visible for a short amount of time. Local digital marketing, on the other hand, is nearly instant and ads remain visible for much longer. That means businesses can see results, such as increased lead generation and sales, much faster.
Improved Tracking and Analytics
It’s difficult for a business to track and analyze the effectiveness of traditional advertising like a radio ad. The number of listeners varies, the time of day the ad runs can impact its effectiveness, and the results are hard to define. Digital marketing provides businesses with a variety of tracking and analytics tools such as counting the number of click-throughs, conversion rates, and sales directly attributed to the ad. These tools make it easy to make changes to the campaign to improve its performance.
Digital Marketing Made Easy
As a business owner in Mobile, Alabama, your main objective is to keep your business running as smoothly as possible. You spend your time improving your products and services to better serve your customers and the community. If you take the time to learn about local digital marketing techniques, it will take your attention away from what matters to you most. Instead, leave the digital marketing to the pros at Attractional Marketing.Contact us today so that we can learn more about you, your business, and your goals. We’ll help you develop a successful digital marketing campaign that gets results time and again.
In today’s world, having a modern, user-friendly website that looks great on all device types enables you to engage with customers, highlight your brand, and convert more leads. If you need help with your website, allow our team to develop an optimized website that increases your reach and ranks well in search results as well.
SEO helps your website get found in search, so more people find your business. Can customers find your website when they search online for you? Our team does the work of determining the ideal keywords for your website based on your products and services. We’ll enhance your website to ensure Google finds you.
An important part of any Auburn-based digital marketing campaign is to be able to clearly understand how your digital marketing is performing. Attractional Marketing provides comprehensive reporting as well as marketing analytics to support your marketing efforts and enable you to have a crystal-clear view of your digital marketing.
When people look up your business online, are you happy with what they see? Your reputation online is just as important as it is locally. Attractional Marketing monitors your reputation online and works with you to build up more reviews, star ratings and recommendations so that your brand looks amazing in all of the places people are looking.
Allow our team to help you reach your audience with a physical direct mail piece. Choose from a wide range of direct mail products designed to help build your brand and to turn individuals into buyers for your company.
Using paid search on Google and Bing to reach the Auburn area is an immediate way to generate leads and be on the first page of search results. Our team works to learn what your target audience is and then manages the paid search process for your business, delivering improved, targeted traffic for your site.
Using a live chat service in most cases will convert more website visitors into leads and customers. This is because live chat appeals to customers that don’t want to call you or fill out a form. They would rather chat instead. Live chat enables you to streamline your communications and reach more people in the Auburn and Opelika area in the way that they would prefer.
Producing content for social media and your website is difficult, but Attractional Marketing makes it easy and simple. Our experienced team will create content for you on your website, blog, and social media sites, allowing you to deliver high-quality, on-point content to not just impress your customers but also to meet the needs of the search engines. If you need content, we can do it for you.
Video is where the most impactful types of content exist. Build your brand, communicate your message, and help your customers to understand exactly what you bring to the table. Let our team develop engaging video for your marketing efforts.
Valpak direct mail continues to be one of the best ways for companies to reach their local audience. Attractional Marketing will create the type of message that is going to get customers to stop and react to what you have to offer.
When you want your customers to hold onto your information longer, plastic postcards work best. Our professionals can design an outstanding postcard that gets noticed and one they keep in their possession for months.
Attractional Marketing also handles all of the commercial printing services you need. We’re dedicated to working closely with you to create marketing materials that are bright and communicate your message and your brand clearly.
How to Get Started With Our Digital Marketing Services In Mobile, Alabama:
Hassle-Free Next Steps For More Leads and More Revenue
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