The Challenge
American Pest Control was a well-established residential pest control company serving the Birmingham area. With a reputation built over decades, they had long relied on referrals and word-of-mouth to drive business. While this approach sustained them for years, it became increasingly unpredictable and limited their ability to scale.
To reach new homeowners and grow consistently in a competitive market, they needed a digital marketing partner to help them generate qualified leads online.
The Plan
Attractional Marketing developed a comprehensive digital marketing strategy designed to drive measurable results for American Pest Control. This included:
- A Fully Optimized Website
We created a mobile-responsive, SEO-optimized website focused on converting visitors into leads with clear calls to action and a simplified contact experience. - Online Lead Generation Strategy
We implemented a targeted online strategy with local SEO and pay-per-call advertising, attracting high-intent traffic from homeowners actively seeking pest control services. - Dedicated Account Manager
We assigned a single point of contact to manage the partnership, provide consistent updates, and ensure strategic alignment throughout the engagement.
The Transformation
Within months, American Pest Control saw dramatic results:
- 509 phone calls from interested customers
- 385 form submissions from the website
- An average cost per lead of just $16
- A successful business acquisition, supported by the consistency and ROI of their marketing program
The strong digital presence and predictable lead flow made the business more valuable—and marketable—leading to a successful acquisition.
Generate Steady, Predictable Leads to Your Business
If you’re a pest control or home services company ready to break through growth plateaus and generate consistent, qualified leads, Attractional Marketing is here to help.
Contact us today to schedule a free consultation and let’s build a plan to grow your business.
