The Attractional Blog

Practical Tips For Better Marketing and Lead Generation

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Social Media Strategies for Local Home Service Businesses

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Social Media Strategies for Local Garage Door Companies

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Social Media Strategies for Landscaping Companies

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Social Media Strategies for Painting Contractors

roofer wearing a safety harness and tool belt using a hammer to repair shingles on a residential roof

Social Media Strategies for Roofing Companies

electrician wearing work gloves and overalls installing a new electrical outlet in a white wall

Social Media Strategies for Electrical Contractors

plumber in blue overalls lying on the floor while repairing pipes under a kitchen sink

Social Media Strategies for Plumbing Companies

small local business team sitting around a table, discussing marketing ideas

Why So Many Local Businesses Rely on “Marketing Tip Monday” (And What to Do Instead)

HVAC technician explaining air conditioning system to homeowner, illustrating how social media builds trust for local HVAC companies

An Effective Social Media Strategy for Local HVAC Companies That Builds Trust and Generates Leads

Domain Systems USA annual website domain listing invoice document

Scam Alert: Fake Invoices from “Domain Systems USA”

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An Old-School Marketing Technique That Generates Hot Leads & Works Like a Charm

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2 Things I Wish Family-Owned Septic Tank Companies Thought More About

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Why Having a Better Business Bureau Listing Still Matters

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The Easiest Way to Ask for Google Reviews (with an example message you can copy)

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Trying to Pick Between Google Ads and Google LSA? Here’s What You Need to Know

Office desk workspace with monthly calendar calendar glasses and financial charts

Want a Busy Year-End? Summer Is the Perfect Time to Plan

Futuristic software development UI dashboards floating above laptop and smartphone

Why Your Website Matters More Than You Think (Especially in the Age of AI)

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Does Geotagging Your Pictures Help Your SEO?

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A Smarter Way to Manage Leads: How Our Partnership with ProNexis Helps You Win More Business

Nextdoor logo with green house icon on framed background

Are People Talking About Your Business on Nextdoor?

Professional business handshake above user profile sales conversion funnels

Contractors: What You Need to Know When You Transition from Being Referral-Driven to Being Lead-Driven

Cartoon mechanic holding huge wrench next to commercial delivery van

3 Things I Wished Contractors & Service Companies Took More Seriously

Google Local Services Ads lead management dashboard with magnet illustration

Why Rating and Reviewing Your LSA Leads Actually Matters (More Than You Think)

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Email Bombing: What It Is, How It Works, and How to Stop It

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Your Facebook Page Is Scheduled to Be Permanently Deleted—Don’t Fall for This Phishing Scam

Colorful Google G logo icon with vibrant colorful abstract background

Google LSA Changes: What You Need to Know to Keep Your Google Ads Running

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Can I Ask and Answer My Own Questions In My Google Business Profile?

rofessional business handshake between two corporate suits in office setting

Selling the Value of the Visit

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Should You Target Your Local Services Ads By City Names, Zip Codes or Counties…Which Option Is Best? Here’s What Google Told Us…

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Facebook Scam Alert

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What Is the Google Local Pack?

Google Guaranteed Service Provider green badge trust icon logo graphic

What Are the Google Guaranteed Categories?

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Understanding the Purpose and Power of Using Hashtags in Facebook Posts

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Shield Your Business from Google Business Scams!

Angi mobile application UI screens displaying home services contractor quotes

How to Claim Your Profile on Angi’s List

Domain Networks marketing services invoice document with red SCAM stamp

The Domain Networks Invoice Scam: How to Spot a Fake Domain Network Invoice

Lads Formula text overlay on modern sunset city skyline

How To Calculate Your Annual Marketing Budget

Valpak company logo overlaid on blurred business data charts background

Valpak Advertising – How Does It Work, and How Much Does It Cost?

Woman standing near storefront icon optimizing Google Business Profile listing

Your Competitors Can Edit Your Listing On Google My Business

United States Domain Authority website services document on computer screen

Should I pay “US Domain Authority” For An Annual Website Domain Listing?