Digital Marketing Brentwood, TN
Every business needs to develop content and distribute it through their website and social media.
How to Improve your Digital Marketing Efforts in Brentwood, TN
Most business owners are juggling various roles to ensure that the business stays afloat. It’s safe to say that as a growing business owner, you have a lot on your plate that makes digital marketing feel overwhelming. Many businesses either don’t know how to leverage digital marketing or they don’t have the time to invest in an effective digital marketing strategy.
However, business owners shouldn’t take on the responsibility of digital marketing when they can focus their efforts on other areas of the business they actually understand. Instead, businesses should rely on a professional to improve their marketing efforts. A digital marketer understands your business needs and puts in the work to help you get in front of your customers. At Attractional Marketing, we are local experts and we’re here to help businesses in Brentwood by improving their digital marketing efforts through services such as web design, SEO, social media marketing, paid search, and reporting and analytics. We help businesses bridge the gap between them and their customers with an integrative digital marketing experience that helps business owners thrive in their community.
Brentwood’s local economy is booming. More people are moving to the area and the real estate scene is on an uprise. In 2019, there’s no better time for local businesses to increase their digital marketing efforts and capitalize on the local economy. Here are a few statistics of Brentwood’s boasting economy.
- Median Income: $151,722
- Unemployment Rate: 1.8% as compared to 4.6% in Tennessee overall
- Top Industries: The Tech industry is on the rise in Brentwood. Additionally, Healthcare Management companies such as DaVita and MedSolutions reside in Brentwood. Companies such as Mars, who is a leading manufacturer company in pet products also call Brentwood home.
- Median Property Value: $582, 800
With an effective digital marketing strategy, your business can seamlessly reach the local market and increase its earning potential.
So How Can Attractional Marketing Help your Business?
At Attractional Marketing, we specialize in helping business owners generate more leads and attract more customers. Whether you are looking to increase your online presence or gain insight into your target audience, we will develop the right strategy to meet your business needs. We believe in world-class marketing and that leads are the lifeline of your business. Therefore, we work fast and efficiently to ensure that we are a one-stop-shop for our clients. Here are 5 of the services we offer.
Your website is one of your biggest marketing resources. It is a reflection of your business and is often times the first point of contact for potential customers. This means that your website needs to be designed with users in mind. Potential customers need to be able to navigate your site with ease, allowing them to absorb important information that can impact their perception of your business.
People form their perceptions about companies generally within the first few seconds of visiting their website. If your website is outdated or looks unappealing to potential customers, this will have a negative impact and will result in them quickly moving on to someone who appears more professional.
Search Engine Optimization
Organic search is often the most primary source of website traffic. However, ranking high in organic search results means that businesses need to focus their efforts towards search engine optimization. The better you rank, the more you increase your brand’s visibility. Sometimes businesses aren’t meeting their intended business goals because people simply can’t find them when they are searching for their particular products or services. Search engine optimization plays an integral role in ensuring that businesses maximize their visibility on the internet.
Google owns 88.05% of the search engine market share in the U.S. With that said, businesses need to rank high on the search engine if they want to bring potential customers to their site and generate more leads. Not only that, but businesses that can perfect their SEO will have an advantage over local businesses who are underutilizing the search engine. When people are searching for local businesses in Brentwood or nearby areas, your business will rank high in the search results.
Content and Social Media Marketing
Content and social media marketing is an important factor when it comes to connecting with potential customers. Everyone is on the internet taking in and sharing new information. In fact, most consumers make decisions about a business based on their online presence, along with what others are saying about the business. For this reason, every business at this point needs to develop content for their business and distribute it through their website and social media.
Content is important because it helps businesses establish credibility. It offers you an opportunity to position yourself as a leader in your industry. Additionally, creating engaging content helps establish trust and brand loyalty as this gives businesses an opportunity to connect and educate potential customers.
Just like creating content, having a social media presence is important. Businesses that are not leveraging social media are missing out on countless opportunities to get in front of new customers. On top of this, social media is a great way to increase visibility, establish brand loyalty, and to keep customers up-to-date with new things that are happening in the business. Similarly, you can keep up with your customers to understand their interests and behaviors.
Video Marketing is one of the most powerful content marketing tools available in 2019. This is because video offers the highest engagement with the biggest return on investment. Consumers’ attention spans are rather short, especially when it comes to the internet. With so much information floating around, businesses need to work overtime to increase engagement.
Videos on Facebook pages increased user engagement by 33% and social video generates 1200% more shares than text and images combined. If you really want to connect with local customers, then ramping up your business’s videos is the way to go.
Video content is easily accessible with promises of a stronger emotional connection with your audience. Video marketing better positions businesses in their market and offers businesses an opportunity to make an impact their potential customers are bound to remember later.
Paid search is a really great opportunity for businesses to generate qualified leads. PPC involves placing ads on search engines like Google to help businesses get in front of their customers. When individuals search specific keywords into the search engine related to your business, your ad will appear. When someone clicks on your ad, you pay a small fee.
With the right content strategy, paid search becomes the perfect addition to improve efforts. Paid search produces amazing results and fast. Additionally, when you create your ad you are creating it with your target audience in mind. This means that anyone that clicks on your link will be more relevant. With that said, you have a better opportunity to turn those that click on the link into actual customers.
Another great benefit of paid search is that results are measurable. For businesses that are interested in understanding their customers’ behaviors, then paid search is a great option as you can track the number of clicks, cost per clicks, and how many sales you are gaining from clicks.
Next Steps for Your Brentwood Business
Digital marketing is a necessary component for businesses that want to generate more leads. At Attractional Marketing, we offer a wide variety of digital marketing services aimed at helping businesses reach their full potential. We want to help businesses in Brentwood improve their marketing efforts and generate authentic leads. To learn more about the services we offer, please feel free to fill out our contact form to learn more.