When you find a place that’s surrounded by natural beauty, feels like a small town, and offers you all the amenities of a big city, you want to plant deep roots. That’s what Cullman feels like. And that’s why more people are moving to the area and why so many people love it.
A growing population and steady economic growth are also reasons why more businesses are moving into the area. This means increased competition. In order for a business to stay relevant, they have to stand out from the crowd.
One of the best ways a business can stand out in Cullman, Alabama is with a digital marketing campaign that’s locally targeted and directed at the right customers.
The best way to define digital marketing is that it’s a set of marketing activities that are intended to attract customers, generate leads, and produce sales. Digital marketing is unique in that, unlike mass-marketing such as radio and television ads, digital marketing can be pinpointed to a very specific geographic area, the messaging can be changed very quickly and the performance can be tracked in a highly trackable manner.
Digital marketing encompasses geo-targeted search engine optimization (SEO), content creation, paid ads, email marketing, social media marketing, and mobile marketing. Local digital marketing turns all of those activities into a beacon that attracts customers to your site and your business.
Digital marketing begins with creating a business website that represents your brand, products, and services. It also has to be helpful to your customers by providing information, customer service options, and opportunities to purchase. The content that’s created for your site has to be well written, informative, and educational. Most importantly, however, all of your content has to be geo targeted to the specific audience you’re speaking to. All of your other digital advertisements also have to be laser-targeted to your local audience – where they are, when they’re there.
If you truly want to engage with your market digitally, yes, you should engage the services of a digital marketing agency like Attractional Marketing. Over time, we’ll develop a strong web presence and build your brand image so that it’s unmistakable and memorable. We’re not just well versed in web design and content creation, but we’re expert marketers who know how to get results for local businesses. We’ll promote your Cullman business and put it in the spotlight so whenever anyone is looking for what you offer, you’ll be their first thought.
Even if you don’t sell anything online, your business needs to be. Consider that the vast majority of people search online to find what they’re looking for, even locally. Experts say that 82% of smartphone users perform “near me” searches when they want to find a restaurant, a retail shop, or a service. If your business isn’t listed, you won’t get noticed. That’s why you need to use locally focused digital marketing to get the word out. You’ll not only reach the people who are new to Cullman, but also established residents, and travelers as well.
Just about everyone with a smartphone has done a search for something. What they’re looking for changes from day to day, however, there a few of the most common “near me” searches reveal how people normally search. If your business is involved in any of these categories, locally targeted digital marketing is highly recommended.
Big corporations with seemingly endless advertising budgets can go the extra mile with all their campaigns. It’s nothing for them to pay for television and radio ads, print ads in magazines and newspapers, or even to put up huge billboards. Your small to medium size business can’t compete with that, but you can level the playing field a bit without a huge budget. In fact, digital marketing is a far more affordable option than hit-and-miss large-scale advertising campaigns because it’s more precisely targeted.
As a business owner, your goal is to grow your business so that you and your family can enjoy the fruits of your labor. You work hard every day to produce the highest quality products, you provide superb customer service, and your services are top-notch. But that’s not always enough. In today’s fast paced, high-tech world, competition is fierce and small to medium sized businesses have to work even harder to succeed. Keeping up with technology, such as digital marketing, isn’t just a nice idea, it’s absolutely essential.
We understand that digital marketing can be confusing, especially for a business owner who’s just getting started. It’s not something you can learn in a day and mistakes can cost you financially, reputationally, and professionally. Don’t risk your business. Grow it instead! Contact us and we’ll be happy to discuss your business’s digital marketing needs. We’ll get to know your business, help you define your goals, and together, we’ll develop a localized digital marketing plan that will get your business noticed.
An aesthetically pleasing, logically organized, and well-design website is a necessary tool for effective digital marketing. Birmingham businesses need localized websites that address the people who are most likely to seek their products or services. At Attractional Marketing, we create an SEO-optimized website to help you rank high in online searches while being very accessible to your customers.
SEO is a critical factor in ranking well in the search engines. Can customers find your website when they search online for you? Our team does the work of determining the ideal keywords for your website based on your products and services. We’ll enhance your website to ensure Google finds you.
A key component of any digital marketing in Tuscaloosa is to be able to clearly understand how your digital marketing is performing. That’s why we provide comprehensive reporting as well as analytics to support your marketing efforts and enable you to have a crystal clear view of your digital marketing.
Your business relies on its online reputation far more than you may realize. Local customers will often look up a Birmingham shop, restaurant, or other company before patronizing them. If you have a lot of bad reviews or even too few reviews, they make choose another company. Our digital marketing services in Birmingham also encompass helping you build or improve your online reputation.
Increasing brand recognition for your company can be a complex, multifaceted process. As we handle every part of it, we also offer direct mail products. As part of an organized campaign, these can help reach customers who are thinking about buying something from your company and inspire them to go through with it. We offer Valpak direct mail and plastic postcards to increase your meaningful engagement with customers.
How you rank in online searches is also critical to reaching customers who are looking up the services or products you offer. Sometimes paid searches are the optimal way of reaching your target audience. That can help you get high-quality, targeted traffic coming in a steady stream to your website.
Sometimes customers want to reach a business with questions, concerns, and complaints. If you don’t have a way for customers to do that, they may immediately start posting negative things on social media or negatively review your company in a way that stays online permanently. If you instead have a way of helping your customers reach someone through a live chat service, the complaints may stay with the company, and you have the chance to make things right with your customer. We offer live chat services as part of our digital marketing in Birmingham.
Producing content for social media and your website is difficult, but Attractional Marketing makes it easy and simple. Our experienced team will create content for you on your website, blog, and social media sites, allowing you to deliver high-quality, on-point content to not just impress your customers but also to meet the needs of the search engines. If you need content, we can do it for you.
Video is where the most impactful types of content exist. Build your brand, communicate your message, and help your customers to understand exactly what you bring to the table. Let our team develop engaging video for your marketing efforts.
Valpak direct mail continues to be one of the best ways for companies to reach their local audience. Attractional Marketing will create the type of message that is going to get customers to stop and react to what you have to offer.
When you want your customers to hold onto your information longer, plastic postcards work best. Our professionals can design an outstanding postcard that gets noticed and one they keep in their possession for months.
Attractional Marketing also handles all of the commercial printing services you need. We’re dedicated to working closely with you to create marketing materials that are bright and communicate your message and your brand clearly.
When you want to start seeing results for your business, it’s time to talk to an Attractional marketing expert.
During your call, talk about your vision. Before you hang up, you’ll have the outline to a plan to reach your goals.
Start winning with your marketing, creating more interest in your business, and earning returns on your investment.
