When you find a place that’s surrounded by natural beauty, feels like a small town, and offers you all the amenities of a big city, you want to plant deep roots. That’s what Cullman feels like. And that’s why more people are moving to the area and why so many people love it.
A growing population and steady economic growth are also reasons why more businesses are moving into the area. This means increased competition. In order for a business to stay relevant, they have to stand out from the crowd.
One of the best ways a business can stand out in Cullman, Alabama is with a digital marketing campaign that’s locally targeted and directed at the right customers.
The best way to define digital marketing is that it’s a set of marketing activities that are intended to attract customers, generate leads, and produce sales. Digital marketing is unique in that, unlike mass-marketing such as radio and television ads, digital marketing can be pinpointed to a very specific geographic area, the messaging can be changed very quickly and the performance can be tracked in a highly trackable manner.
Digital marketing encompasses geo-targeted search engine optimization (SEO), content creation, paid ads, email marketing, social media marketing, and mobile marketing. Local digital marketing turns all of those activities into a beacon that attracts customers to your site and your business.
Digital marketing begins with creating a business website that represents your brand, products, and services. It also has to be helpful to your customers by providing information, customer service options, and opportunities to purchase. The content that’s created for your site has to be well written, informative, and educational. Most importantly, however, all of your content has to be geo targeted to the specific audience you’re speaking to. All of your other digital advertisements also have to be laser-targeted to your local audience – where they are, when they’re there.
If you truly want to engage with your market digitally, yes, you should engage the services of a digital marketing agency like Attractional Marketing. Over time, we’ll develop a strong web presence and build your brand image so that it’s unmistakable and memorable. We’re not just well versed in web design and content creation, but we’re expert marketers who know how to get results for local businesses. We’ll promote your Cullman business and put it in the spotlight so whenever anyone is looking for what you offer, you’ll be their first thought.
Even if you don’t sell anything online, your business needs to be. Consider that the vast majority of people search online to find what they’re looking for, even locally. Experts say that 82% of smartphone users perform “near me” searches when they want to find a restaurant, a retail shop, or a service. If your business isn’t listed, you won’t get noticed. That’s why you need to use locally focused digital marketing to get the word out. You’ll not only reach the people who are new to Cullman, but also established residents, and travelers as well.
Just about everyone with a smartphone has done a search for something. What they’re looking for changes from day to day, however, there a few of the most common “near me” searches reveal how people normally search. If your business is involved in any of these categories, locally targeted digital marketing is highly recommended.
Big corporations with seemingly endless advertising budgets can go the extra mile with all their campaigns. It’s nothing for them to pay for television and radio ads, print ads in magazines and newspapers, or even to put up huge billboards. Your small to medium size business can’t compete with that, but you can level the playing field a bit without a huge budget. In fact, digital marketing is a far more affordable option than hit-and-miss large-scale advertising campaigns because it’s more precisely targeted.
As a business owner, your goal is to grow your business so that you and your family can enjoy the fruits of your labor. You work hard every day to produce the highest quality products, you provide superb customer service, and your services are top-notch. But that’s not always enough. In today’s fast paced, high-tech world, competition is fierce and small to medium sized businesses have to work even harder to succeed. Keeping up with technology, such as digital marketing, isn’t just a nice idea, it’s absolutely essential.
We understand that digital marketing can be confusing, especially for a business owner who’s just getting started. It’s not something you can learn in a day and mistakes can cost you financially, reputationally, and professionally. Don’t risk your business. Grow it instead! Contact us and we’ll be happy to discuss your business’s digital marketing needs. We’ll get to know your business, help you define your goals, and together, we’ll develop a localized digital marketing plan that will get your business noticed.