Digital marketing has grown tremendously over recent years. While traditional marketing still remains an excellent option for business owners looking to attract new customers, digital marketing seamlessly increases those marketing efforts, all while improving brand visibility and attracting a larger customer base.
With that said, there’s no better time than now for businesses in Montgomery, Alabama to leverage digital marketing to gain access to more of their ideal customers. If your goal is to attract new customers in Montgomery and the surrounding area, you need a specialized marketing strategy to get you there.
As the beautiful Alabama state capital, Montgomery is home to 373, 889 thousand residents. And it’s no surprise as to why so many people call this historic city home. With residents being able to dine at various independent restaurants, get involved with local art, and immerse themselves in the city’s local history; there is always something for residents to enjoy.
If that’s not enough, the greater Montgomery area is growing. Key industries include Military & DOD, Advanced Manufacturing, Technology, Medical and Automotive.
This industry grown means jobs, new residents moving to the area and a growing local economy. Consider these important stats about Montgomery from the Montgomery Chamber of Commerce:
The growth in Montgomery and surrounding makes this region the ideal location for local businesses to expand their reach and gain new customers. For this reason, businesses in Montgomery, Alabama need to focus on incorporating an effective digital marketing strategy that will position them in front of their ideal customers locally.
At Attractional Marketing, we are highly specialized in helping our clients attract and retain customers. We provide digital marketing solutions such as SEO, Text Marketing, Conversion Rate Optimization, and Online Reputation Management. We want to help businesses in Montgomery, Alabama get in front of the customers they deserve through personalized digital marketing solutions. Here are 4 of our services.
If businesses in Montgomery want to increase their brand’s visibility and attract new customers to their location, search engine optimization is a must. When customers are searching for local businesses, it’s important that you put your business in the position to be seen by your customers and potential customers. The better your website is optimized for the search engine, the more your business will appear in a customer’s search.
The internet is full of information. When customers are searching for a business in their area, they will more than likely start with a quick Google search. This is why SEO is an important factor for every business owner. A huge part of attracting new customers is going where they are. Without SEO, businesses will miss out on countless opportunities to advertise to new local customers.
With so many people that own a mobile device in 2019, the accessibility to communicate with customers is a lot easier for businesses. Text marketing allows businesses to send customers things such as updates, coupons, and new promotions at any time while they’re on the go.
Many individuals actually prefer to get information via text. In fact, text messages have a 98% open rate, making it an effective marketing solution for businesses in Montgomery that want to reach new customers in their area. Text marketing also strengthens customer engagement because customers actually get to communicate with you, which means that it is more likely for businesses to convert someone into a customer.
Businesses in Montgomery that are interested in getting their name out there quickly, as well as, engaging a wider audience need to consider how text marketing works for their business.
Marketing to potential customers without gaining any conversions can become costly over time. Not forgetting to mention, can discourage your marketing efforts moving forward. This is why conversion rate optimization is so important for businesses. Conversion rate optimization focuses on increasing the number of conversions on your website through examining the performance of your sales funnel.
Conversion rate optimization takes into account things such as your website’s visual design, user experience, and customer behavior, essentially helping business owners improve their marketing efforts.
One of the reasons why conversion rate optimization is so powerful is because it helps businesses understand their customers better. This is because a large part of effectively optimizing your conversion rate has to do with understanding who your customers are, where they are, and what they prefer. Businesses who don’t optimize their conversion rate will have a hard time attracting and retaining new customers because they will not understand how to build relationships with their potential customers.
Your business’s online reputation is more important now than it ever was before. More consumers are using the internet to help them make decisions about a business. In fact, 90% of consumers read online reviews before even visiting a business. This means that businesses in Montgomery need to focus on what people are saying about their company if they want to attract more local customers.
Whether good or bad, customers don’t mind talking about their experiences with businesses. This means that not only do business owners need to ensure they are delivering excellent service to their customers, but they also need to make sure they are established on platforms for customers to review.
The more positive reviews your business gains, the better your online reputation will be. These reviews will help potential customers decide if they want to visit your establishment. With that said, businesses in Montgomery need to prioritize their online reputation because this will greatly impact the customers you attract.Next Steps for your Montgomery Business
We know that digital marketing can be overwhelming for businesses, but our goal is to make it simple and easy for you. Digital Marketing is a powerful tool that every business should be leveraging. If you have a business in Montgomery and want to attract more customers locally, fill out our contact form and we will be happy to get you started.