With 82% of consumers using their mobile device to make purchasing decisions in-store, having a digital marketing strategy is a must for businesses. Many businesses feel they can skimp out on digital marketing and rely on word-of-mouth. While word-of-mouth is an effective way to gain new customers, you are missing out on a great opportunity to tap into new markets. Business owners in Oxford, Alabama that implement a stellar digital marketing strategy will increase brand visibility, generate more leads, and increase revenue. With the right strategy, businesses can reach out to more customers who live in Oxford and the surrounding areas.
Consumers rely on the internet for their purchasing decisions now more than ever before. With the help of things such as social media, SEO, and other tools, consumers can get connected with businesses that cater to their wants and needs. This means that businesses need to integrate an effective digital marketing strategy in their business if they want to get connected with their target audience. Business owners that fail to integrate an effective digital marketing strategy will miss out on a perfect opportunity to expand their reach, generate more leads, and increase sales.
That’s not all though. Digital marketing is also important when it comes to establishing trust with your audience. At this point, every business needs an effective online presence if they want to gain more customers. Most consumers rely on a business’s online presence, as well as, what others are saying about the business when deciding to purchase from them. In fact, 97% of people read reviews of local businesses.
Reviews have a huge influence on consumers’ perception of the company. Business owners that don’t invest in their online presence have a hard time gaining their audience’s trust, and consumers have a hard time choosing whether they should invest in their company. This is because consumers will look to social media and review sites to gain insight into your company.
With that said, there are 21,180 people that live in Oxford as of 2019. Oxford business owners will gain a competitive advantage and reach more local customers by improving their digital marketing efforts.
There is promising growth in Oxford. Founded in 1852, Oxford has easily become a place that many people call home. This city boasts various amenities for residents to enjoy such as performing art centers, galleries, and museums.
Alongside this, Oxford has award-winning schools, a mild climate perfect for outdoor enthusiasts, and activities such as world-class golf and river rafting for residents to enjoy.
This presents the perfect opportunity for businesses in Oxford to increase their marketing efforts locally. Here are a few statistics on Oxford’s local economy.
With a specialized digital marketing strategy to meet your business needs, you can expect to see a greater return on investment (ROI) and maximize your business’s potential. So how exactly can Oxford businesses integrate digital marketing to tap into their local community?
At Attractional Marketing, we strive to help businesses reach their goals by connecting them with the right customers. We provide digital marketing solutions such as SEO, social media management, live chat, and video. Our services are designed to help your business generate more leads and maximize your business’s potential. Here are 4 of our services.
If you’re not capitalizing on search engine optimization then you’re missing out on plenty of opportunities to expand your reach in the Oxford area. Search engines work to answer consumers’ queries by collecting, analyzing, and cataloging available content on the internet to bring the best results of a particular query. This means that businesses need to ensure they optimize their website and content so that it is matched with the right keywords that their target audience is searching for to generate more leads.
Content and Social media marketing give businesses the opportunity to spread valuable information and connect with their target audience. Consumers are more likely to pay attention to businesses that are active on social media and producing quality content that aligns with their interests.
Customers want to know that you are focused on connecting with them beyond a sale. Your audience will appreciate the time you spend on social media and the time you take to create engaging content. With that said, businesses need to focus on maintaining all of their social accounts to stay connected with their customers and focus on producing fresh content that aligns with the business’s brand to establish customer loyalty.
Having an open line of communication with customers and potential customers is crucial. With live chat, customers can ask important questions about your business that can impact their purchasing decision. The more accessible you are to customers, the easier it is for them to purchase a product or service from you. This accessibility builds trust and it arms customers with what they need to make an informed decision about your business.
Additionally, live chat gives businesses the opportunity to learn more about their customer’s needs. The more you can engage with them, the more you can learn things such as who they are, what they desire, and their purchasing behavior to improve your marketing efforts.
With the business competition that’s on the internet, video marketing is an excellent way to boost your business’s online presence and increase engagement. In fact, 85% of all internet users in the U.S watched online video content monthly on any of their devices in 2018, and 54% of consumers want to see more video content from a business they support.
It’s no secret why the return on investment is high when it comes to video. Video is becoming more search-friendly, consumers are preferring it over other content, and it is an effective way to grab their ideal customers’ attention. For this reason, video marketing should be incorporated into every business’s marketing strategy.