See Exactly What It Takes to Reach Your Growth Goals
Running a business can feel like guessing — this tool removes the guesswork. Plug in a few key numbers to discover the lead volume, jobs, and marketing budget you’ll need to hit your revenue targets with confidence.
Revenue & Leads Planner
Inputs
1
Enter Your Target Annual Revenue
$
2
Enter Your Average Ticket Value
$
3
Enter Your Call / Lead to Sold Job
%
4
Enter Your Marketing Budget as a % of Annual Sales
%
Revenue & Leads Calculator Results
Here’s what you need to hit the revenue number you entered above.
Annual targets
Annual Revenue Target
$0
Annual Marketing Budget
$0
Annual Jobs / Service Calls Needed
0
Leads Needed per Year
0
Monthly targets
Average Monthly Revenue Target
$0
Average Monthly Marketing Budget
$0
Monthly Jobs / Service Calls Needed
0
Leads Needed per Month
0
Now that you know your numbers, let’s build the campaign to get you there.
We help home service and local businesses create marketing systems that actually produce the leads this calculator says you need.
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Revenue & Leads Planner – FAQs
What’s a good marketing budget %?
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A common starting point is 5–10% of annual revenue for established businesses, and 10–15% for businesses trying to grow faster. This tool shows you the actual dollar amount.
What’s a good call / lead to sold job rate?
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Many home service businesses see 30–50% depending on lead quality and how well calls are handled. Lower close rate = more leads needed to hit the same revenue.
What if my average ticket value changes?
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Just update the average ticket and the calculator will recalculate everything. Higher ticket = fewer jobs and leads, lower ticket = more volume needed.
Does this account for repeat customers or memberships?
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This is a planning tool based on new revenue. If you have recurring revenue or service agreements, your real lead need may be lower — which is great.