About the Company
This local septic company is a trusted name in North Alabama, providing septic, excavation, and environmental site services. Despite their industry expertise, they needed a consistent stream of high-quality leads to fuel their growth.
The Challenge
Like many home service companies, this septic company struggled with relying solely on word-of-mouth and traditional marketing channels. They recognized the need to scale their lead generation efforts but lacked the digital marketing strategy and expertise to execute it effectively.
The Solution: Attractional Marketing’s Strategic Approach
Attractional Marketing stepped in as the guide to help this local septic company navigate the digital marketing landscape. Through a tailored campaign focusing on Google Ads and Google Local Services Ads (LSAs), we developed a two-pronged approach to maximize lead flow and minimize cost per lead.
Key Tactics Implemented:
- Optimized Google Ads Campaigns with targeted keywords, ad copy, and landing pages designed to convert visitors into leads.
- Google Local Services Ads Management, ensuring the septic company ranked highly and appeared in front of local customers ready to take action.
- Ongoing Performance Monitoring and Adjustments to continuously lower the cost per lead and improve efficiency.
Results Overview
Lead Generation Performance:
The Impact
By partnering with Attractional Marketing, the local septic company achieved:
- Over 3,600 high-quality leads in their local market.
- An average CPL under $30, optimizing their marketing budget.
- Consistent business growth and a steady pipeline of potential customers.
Conclusion
The results speak volumes. With Attractional Marketing‘s data-driven, strategic approach, this local septic company transformed its lead generation efforts and saw measurable business impact. This case study not only showcases their success but also reinforces Attractional Marketing’s ability to deliver scalable, effective digital marketing solutions for home service companies.
