The Challenge
A reputable remodeling and construction company in Alabama came to Attractional Marketing through a referral from another happy client. Despite having multiple crews and trucks on the road, they had no website, no clear brand identity, and no lead generation strategy.
They were ready to grow—but didn’t know where to start or who to trust to handle their contractor marketing needs.
The Plan
Attractional Marketing developed and executed a comprehensive, fully-managed contractor marketing and lead generation strategy from the ground up. Our team handled every major touchpoint in their online presence—so they didn’t have to—and built a system that consistently attracts, converts, and nurtures leads for their remodeling business.
Website Management & SEO
We designed and launched a professional, high-performing contractor website that included:
- A custom brand style guide with colors, fonts, and logo usage
- Clear, persuasive service pages optimized for contractor SEO
- Dozens of location-based pages for every town and county they serve
Their new site not only drives business—it gives them a reliable online hub they can confidently share with potential clients, positioning them as a trusted local contractor.
Google Business Profile Management
Their Google Business Profile (GBP) was incomplete, unverified, and ineffective. We:
- Set up, verified, and optimized their main GBP
- Created and verified a second GBP for their additional location
- Uploaded high-quality images, services, and business info
- Guided them through reinstatement when issues arose
The result? They now appear prominently in Google’s local results for construction and remodeling services, giving them greater visibility and more opportunities to win local projects—with none of the technical hassle.
Online Listings Management
We created and updated profiles on trusted business directories, including:
- Better Business Bureau
- Angie
- HomeAdvisor
- Yelp
Now, when someone searches for a remodeling contractor in their area, they appear across multiple high-authority directories, boosting trust and expanding their reach—without having to manage listings themselves.
Social Media Management
We overhauled their Facebook Business Page and launched a strategy to post multiple times per week using real content from their jobsites. By incorporating authentic project photos, their posts feel credible and local.
This helps them stand out among other contractors online, remain top-of-mind with homeowners, and build social proof—all without them needing to plan or post anything themselves.
Repeat & Referral Marketing
Through targeted email campaigns, we:
- Announced new services
- Encouraged satisfied customers to refer others
- Cross-promoted seasonal or lesser-known remodeling services
This keeps them connected to their customer base, increasing repeat business and generating referrals, with a fully automated process tailored for construction and home improvement companies.
Reputation Management
Our team monitors for new reviews and provides written responses to every review, ensuring they stay active and responsive online.
The benefit? A fully managed reputation strategy that strengthens trust, improves conversion rates, and reinforces their image as a professional, dependable contractor—with zero added workload for the business owner.
Pay Per Lead Management (Google Local Services Ads)
We set up and now manage their Google Local Services Ads (LSA) program, which includes:
- Verifying all remodeling and construction services
- Mapping counties, cities, and zip codes in their service area
- Weekly lead tracking, call listening, and feedback submission to Google
They now enjoy a steady stream of high-quality contractor leads, targeted to their ideal services and locations—completely hands-off and fully managed by our team.
Graphic Design
They have a dedicated graphic designer who handles:
- Business cards
- Yard signs
- Vehicle wraps
- Custom marketing materials
This ensures their contractor branding stays consistent and professional across every platform—with the convenience of having every design need taken care of.
The Result
Today, their business is running on a turnkey construction marketing system. Their website ranks, their listings are optimized, their calendar is full, and the calls keep coming in.
They now have:
- A trusted, professional online presence
- A reputation and review strategy that works
- A predictable lead generation system designed for contractors
- All of it done for them—professionally, consistently, and stress-free
The Moral of the Story
If you’re a contractor or remodeling business trying to grow online, manage your digital marketing, and keep up with leads—it’s easy to feel overwhelmed.
Attractional Marketing specializes in contractor marketing solutions that save time, reduce stress, and deliver real results.
We’ve helped countless construction and remodeling businesses build lead-generating systems that work. Now it’s your turn.
Let us take the reins so you can stay focused on running your projects—and never worry about where the next job will come from.
Want a contractor marketing system that just works? Let’s talk.
