Tree Service Case Study

Case Study: How a Local Tree Business Partnered With Attractional Marketing to Generate 1,000+ Leads

By Attractional Marketing 

The Problem

A local tree service company had been working with a marketing consultant who wasn’t delivering results. Their marketing efforts were scattered. Their phone wasn’t ringing consistently. And they were left feeling like they had to manage it all on their own.

Here’s what they were up against:

– Disorganized digital marketing with no clear direction

– Inconsistent leads that disrupted their workflow

– Confusing account access and login issues

– A lack of accountability from their previous vendor

They knew they needed more than just a vendor—they needed a partner who understood their industry and could get things up and running quickly.

The Solution

That’s when they partnered with Attractional Marketing.

We came in, assessed the chaos, and implemented our proven process—one designed specifically for service-based businesses like theirs. Our process eliminates guesswork, builds momentum fast, and ensures nothing falls through the cracks.

Our mission was simple: turn marketing confusion into a steady stream of high-quality leads with complete visibility and ongoing support.

What We Did

  • Unified their scattered marketing into a focused lead-generation strategy
  • Organized account access and digital assets for full transparency
  • Assigned a dedicated Account Manager to ensure consistent communication and progress
  • Applied our full suite of marketing services to position their business for growth

Services Provided

Optimized Website

We overhauled their existing website with a clean, professional design that builds trust and makes it easy for potential customers to reach out. It’s mobile-friendly, optimized for search, and built to convert traffic into leads.

Google Ads

We launched strategic campaigns targeting their highest-value services in their service areas. By focusing on “emergency tree service” keywords, we captured demand at the moment of need—resulting in consistent call and form leads.

Google Local Services Ads

We helped them verify and optimize their LSA account. Our team handled everything—submitting documents, tracking verifications, reviewing lead quality, rating each call, and keeping notes to train Google’s algorithm to deliver only the most qualified leads.

Google Business Profile Optimization

We eliminated duplicate listings, verified the correct profile, and optimized it with fresh photos, weekly content, and ongoing updates. Frequent check-ins ensure the listing stays current and ranks locally—helping more nearby customers discover them.

Social Media Management

We created a consistent social media posting schedule with professional graphics, engaging captions, and pre-scheduled posts across platforms.

Optimized Their Better Business Bureau Profile

Our team filled out all of their business information and uploaded high-quality photos to their BBB profile to ensure it looked professional, credible, and attractive to potential customers.

Cleaned Up and Optimized Their Online Listings

We reviewed and updated business listings on high-value directories such as BBB, Angi, Apple Maps, and others to ensure accurate information, brand consistency, and enhanced online visibility.

The Results

  • Generated over 1,000 high-quality leads—and continues to receive more each month
  • Enjoyed a steady stream of inbound calls and web inquiries
  • Gained peace of mind knowing their marketing is handled by experts
  • Eliminated the hassle of managing multiple vendors—one call to us takes care of everything

The Bottom Line

They’re no longer stuck with patchwork marketing or unanswered questions. With Attractional Marketing’s proven process, they’ve built a strong digital foundation, seen real results, and regained control of their growth.

And most importantly—their phones are ringing.

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