Some business owners wonder if the Better Business Bureau (BBB) is still relevant.
It is – and for more reasons than you might think.
While it may not be a primary lead source, your BBB listing still carries valuable benefits.
For example, it’s a trust signal – and in this noisy, skeptical digital world, trust still matters. Especially when customers are doing more research, comparing options, and trying to avoid scams.
How Your BBB Online Profile Can Benefit You
✅ It signals legitimacy
When someone searches for your business name online, seeing an active BBB online profile adds credibility – especially for customers making high-trust, high-ticket decisions.
✅ It can enhance your Google LSA ads
If you’re running Local Services Ads, you can request that your BBB rating be displayed in your ad copy – a simple way to stand out from competitors.
Just call Google LSA support and ask them to link your BBB online profile. It’s a small step that can make a big difference, especially against advertisers who don’t have it.
✅ It adds SEO value
The BBB has strong domain authority. A link from your BBB online profile to your website provides a reputable backlink that helps support your SEO.
✅ It reinforces your reputation with key business info
Your BBB online profile shows facts that build trust – like how long you’ve been in business, whether you’re accredited, how you handle complaints, and your current rating.
✅ It gives you trust you can leverage elsewhere
Use the BBB trust seal in your email signature, marketing materials, website, signage – even on window decals and company vehicles. Customers notice these things.
Don’t Forget to Optimize Your BBB Online Profile
Most businesses claim their online profile once – and never touch it again.
But a little cleanup goes a long way. Make sure to:
✔️ Confirm your business name, phone number, and website are accurate
✔️ Add a clear, helpful business description
✔️ Upload current photos of your work, team, or office
✔️ Respond professionally to reviews or complaints
✔️ Use the BBB seal consistently in your branding
✔️ Add the badge to your website footer and printed pieces
Final Thought
The Better Business Bureau may not drive floods of leads – but it plays an important supporting role.
It builds trust, provides a competitive edge, and reinforces your authority.
And in a world where trust is hard to earn, that still matters.
Let us know if you’d like help reviewing your online trust signals – we’d be happy to take a look.